Brand, Marketing and Web Design

Inflection Point Partners needed a clear brand strategy and visual identity to support its position as a middle-market investment and advisory platform. Following research, discovery, and concept development, I created a complete visual identity system, including logo design, website page designs, and key marketing and business materials such as sell sheets, business cards, letterhead, and email signatures. Each concept was built around the idea of an “inflection point” — the moment when IPP and its clients begin working together and the direction of the business starts to change. The final logo and brand system reflect the firm’s credibility, clarity, and strategic focus across every touchpoint.